A supply chain is a system of organizations, people, technology, activities, information and resources involved in moving a product or service from supplier to customer.” The above is a definition of a ‘Supply Chain’ taken verbatim from Wikipedia. Now whenever words like Supply Chain Management, Operations Management, Logistics, Production Control, Distribution and Delivery are thrown around, most people tend to associate them with sophisticated manufacturing processes in some gigantic factory producing high technology complex goods. That is the general perception and it hard to blame them, for these words actually originated from such production processes a few decades ago. However what most people don’t realize (or it skips their mind inadvertently) is that the above explanation of supply chain is pretty generic and is perfectly applicable to a variety of industries and processes, and the principles remain more or less similar in these industries that may be termed unconventional in terms of their usage to operations management (or to put it in a more ‘efficient’ manner- Operations Management can be termed as unconventional in terms of its usage in these industries). The purpose of this series article is to introduce the Supply Chain and its Management for the much loved Movie Industry in India. The scope of the article is limited to what happens after the finished product has been readied i.e. Once the actual production is over.
This is because the activities involved in actual production are rather nebulously defined and concern creativity and art- and this article being meant for students pursuing administration has its focus clearly defined and profit generation. The final product in this industry is of course the movie itself- produced and readied after the hard work of hundreds of technicians and creative people and with the support of a thousand others (who most of the times go un-credited). Once the shooting is over, and the post production work including-but not limited to-dubbing editing and profiling is finished- what results is a production of a ‘print’. Now I am sure that many might have come across this term while their daily reading of the Delhi Times (or Mumbai Times or whatever) “Mr. ABC plans to release his movie XYZ on a record number of prints.” “The exhibitors encountered some problems due to delayed delivery of prints.” It is these prints that finally reach us, the customers, the movie-goers- while are sitting back and relaxing on our comfy seats in the auditorium, complete with popcorn and coke, and completely in anticipation of getting entertained in the next two or so hours. Before going on any further, let’s look at the principal entities of the Supply Chain that is pretty simple in essence and quite linear in structure. They are- The forces of demand and supply exist pretty much in this industry too, and they are as powerful if not more in determining the prices that are paid by the distributors to the producers in acquiring the rights to distribute the ‘prints’ in their respective territories.
History Of Supply Chain Management
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Long wait times. If your supply chain operation is experiencing any of these, we can help. From receiving inbound products to shipping outbound orders, supply chain performance can impact efficiency, productivity, and the bottom line. Let's face it – to successfully compete in the marketplace, continuous improvement is critical. Operations today must be flexible to accommodate shifts in consumer demand and supply chain disruptions. The key to delivering long-term customer value and outstanding business performance from your operations, quarter after quarter, year after year, is to implement a LEAN culture.
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Principles Of Supply Chain Management 3rd Edition
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